Goyard, identified for its hush-hush retail technique, has quietly raised tote costs within the US — a refined transfer with massive implications for luxurious consumers. Whereas Hermès is the one Maison to publicly hyperlink its latest value hikes within the US to rising tariffs, different luxurious gamers like Cartier and Van Cleef & Arpels have additionally elevated costs within the US over the previous few months. Chanel, to this point, is holding regular. However for Goyard followers, the message is evident: the Saint Louis, Artois, and Anjou totes have develop into dearer stateside, making Europe an much more engaging procuring vacation spot in 2025.

Learn additionally: US Hermès Prices Just Increased for the Second Time in 2025

Picture courtesy: @facemaskmonny

The worth changes, launched in spring 2025, vary from 6.7% to 10.5% throughout the coveted tote bag types. Whereas Goyard has made no official remark, the will increase come as a number of luxurious manufacturers navigate increased operational prices and shifting financial situations within the U.S. market.

Right here’s a more in-depth have a look at the newest US pricing for Goyard’s most iconic totes. . .

The Saint Louis

First up is the Saint Louis tote, Goyard’s most recognizable and broadly carried fashion. The worth enhance right here is among the many steepest: costs for each the PM and GM sizes have risen by 10.5% within the US. The PM now prices $1,890, up $180 from $1,710. The GM has elevated by $190, reaching $2,080 from $1,890.

Tote	February, 2025 ($)	Might, 2025 ($)	Value Enhance (USD)	% Enhance
Saint Louis PM	$1,710	$1,890	$180	10.5%
Saint Louis GM	$1,890	$2,080	$190	10.5%

The Anjou

Subsequent is the Anjou tote, celebrated for its elegant construction and reversible leather-lined design. Value will increase differ by dimension. The Mini skilled one of many largest jumps, climbing $240 to $2,770 (9.4%). The PM elevated to $3,180 from $2,980, whereas the MM now retails for $3,590, marking a $330 (6.7%) enhance.

Tote	February, 2025 ($)	Might, 2025 ($)	Value Enhance (USD)	% Enhance
Anjou Mini	$2,530	$2,770	$240	9.4%
Anjou PM	$2,980	$3,180	$200	6.7%
Anjou MM	$3,260	$3,590	$330	6.7%

Picture courtesy: @heycarmen

The Artois

The Artois tote completes the trio with a structured silhouette and zip-top closure. The PM now prices $2,700, a rise of $230 from $2,470 (9.3%). The MM is now $2,980, up $270 from $2,710 (9.9%), and the GM has elevated by $290 to $3,250 from $2,960 (9.7%).

Tote	February, 2025 ($)	Might, 2025 ($)	Value Enhance (USD)	% Enhance
Artois PM	$2,470	$2,700	$230	9.3%
Artois MM	$2,710	$2,980	$270	9.9%
Artois GM	$2,960	$3,250	$290	9.7%

The Purse Math: Evaluating Goyard Tote Costs: US vs Europe in 2025

So, there now we have it — the brand new Goyard tote costs within the US. However with these latest will increase, is Europe nonetheless the smarter place to buy? Let’s break down the numbers and see the place you may get the most effective deal in your subsequent Goyard tote in 2025.

We’ve performed the calculations utilizing the present change fee as of Might 30, 2025: €1.00 EUR = $1.14 USD. Please notice, change charges fluctuate every day, so these values are approximate and topic to vary.

It’s necessary to level out that, throughout the board, the financial savings for US consumers shopping for in Europe haven’t grown dramatically in comparison with earlier this yr, earlier than the US value hikes. Whereas costs within the US have gone up, the worth hole with Europe stays pretty constant, that means these will increase don’t essentially translate into a lot larger financial savings abroad.

Learn additionally: The Goyard Tote Price Guide 2025: Where to Shop for the Best Deals

Saint Louis Purse Math

The Saint Louis PM retails for €1,450 in Europe, which converts to about $1,646, saving US consumers roughly $244 (12.9%) in comparison with the $1,890 retail value within the US. The GM dimension is €1,600 (about $1,816), providing a saving of round $264 (12.6%) from the US value of $2,080.

Area	Saint Louis PM
USA	$1,890
EU	€1,450
US Equal ($)	$1,646
Financial savings ($)	$244 (12.9%)

Area	Saint Louis GM
USA	$2,080
EU	€1,600
US Equal ($)	$1,816
Financial savings ($)	$264 (12.6%)

All costs are correct as of Might 30, 2025. Trade charges might fluctuate.

Anjou Purse Math

The Anjou Mini carries a European value of €2,050, roughly $2,327, translating to a financial savings of $443 (15.9%) towards the US value of $2,770. The PM at €2,350 ($2,668) saves consumers $512 (16.1%) in comparison with the $3,180 US value, whereas the MM at €2,650 ($3,008) affords a $582 (16.2%) low cost versus $3,590 within the US.

Area	Anjou Mini
USA	$2,770
EU	€2,050
US Equal ($)	$2,327
Financial savings ($)	$443 (15.9%)

Area	Anjou PM
USA	$3,180
EU	€2,350
US Equal ($)	$2,668
Financial savings ($)	$512 (16.2%)

Area	Anjou MM
USA	$3,590
EU	€2,650
US Equal ($)	$3,008
Financial savings ($)	$582 (16.2%)

Picture courtesy: Purple

Artois Purse Math

In Europe, the Artois PM is priced at €2,000 ($2,270), which is $430 (15.9%) lower than the US value of $2,700. The MM tote is €2,200 ($2,497), a $483 (16.2%) saving from $2,980 within the US, and the GM, at €2,400 ($2,724), affords a $526 (16.1%) low cost in comparison with $3,250 stateside.

Area	Artois PM
USA	$2,700
EU	€2,000
US Equal ($)	$2,270
Financial savings ($)	$430 (15.9%)

Area	Artois MM
USA	$2,980
EU	€2,200
US Equal ($)	$2,497
Financial savings ($)	$483 (16.2%)

Area	Artois GM
USA	$3,250
EU	€2,400
US Equal ($)	$2,724
Financial savings ($)	$526 (16.1%)

With costs holding regular in Europe, will these new US value tags have you ever reserving a flight throughout the Atlantic to your subsequent Goyard tote?

Learn associated articles:

The Goyard Tote Price Guide 2025: Where to Shop for the Best Deals

US Hermès Prices Just Increased for the Second Time in 2025

Chanel Sees Revenue Decline and Foregoes Big Price Hikes For Now

Goyard Deep Dive: A Look Beyond the Iconic Tote Bags

Part II: A Look Beyond Goyard’s Iconic Tote Bags

Customized Goyard: Is Personalization Worth It?

5 Unexpected Goyard Bags You’ll Want to Own

Is This the Most Underrated Goyard Accessory?

7 Trendiest Luxury Backpacks to Elevate Your Style

Love, PurseBop

The submit Goyard Just Raised Prices Again in 2025 — Here’s How Much More You’ll Pay Now appeared first on PurseBop.